When designing or redesigning a website, the most important part of the project takes place before any graphics or code is created.
Start by determining the primary goals of your website. Do you use it to sell your products or services? Maybe it’s just for promoting your offline business, supporting your existing customers, or building your company brand.
Whatever the goals, if you define them clearly in advance, you will be better guided through the actual creation process.
Next, remember that first impressions mean everything. Your website design should be professional and reflect the right image for your business. Most web surfers decide within seconds of reaching your main page whether to browse deeper into your site or click through to another.
Studies have shown that this decision is usually made based on the appeal of the design rather than the text copy. This means that your site’s design needs to grab their attention and convince them that you’re offering something of value quickly.
Chances are you’re not a graphic designer or web coding guru, so how can you develop a professional design? We get this question a lot from potential clients at ArchimedesIT, especially from home-based or new small business owners.
You basically have two options: hire a professional designer or firm to create your website or buy a website template. Templates are ready-made designs that allow you to easily add your text and product images. Templates have the advantage of being able to go live with your website quickly and usually for a very low price, but they also have the disadvantage of being featured on numerous websites so you don’t stand out either.
In any case, keep in mind that the design of your website is what most online visitors to your site will judge your business on, regardless of your industry, so it should be as professional as possible.